Otstavnov

This article describes results of a research of key segments of the domestic market of medical products determined by health status of the population. Basing on the research of Russian population’s health status the 2005-2010, the authors concluded that the incidence of a disease of the population determines a need for providing treatment process with simple medical devices; chronic morbidity and mortality need equipping of the treatment process with high-tech equipment, and disability leads to demand for prostheses. The article also justifies the necessity of studying social and economic consequences of public health aggravation in order to give a more comprehensive assessment of public health service’s demand for medical devices. The obtained results could be successfully applied in practice by healthcare administrators, medical industry managers and analysts.