Timofeev

The analysis problems of principles and methods of distribution and products promotion in competitive environment as well as game models of the choice of management strategies for product sales are considered. The efficiency of multi-role business games approaches in defining a coherent pricing policy in competitive environment is given. This problem is related to the formalization of the representation of the scenario of user actions in the course of a business game. At the same time to implement the interaction of user processes between main stream of the scenario and supporting processes the formal operations of data exchange and synchronization are introduced.